Google announced that it has a new logo. Today Google is continuing that tradition with its latest logo, though it has hit a new extreme. Letters are now completely flat. The front has gone sans-serif. It's simple and easier to picture on a gadget than in print. According to Fast Company, the new font is Google's own creation, called "Product Sans." We first got a glimpse of it in the Alphabet logo.
The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual refresh in the company's 16-year history.
The Google Design Blog shows that not only is there a new primary logo but the redesign also adds a few new elements to Google's branding arsenal. There's a set of four colored dots, which seem to serve as the company's official "loading" spinner. There's also a multicolored "G" which will serve as a compact logo.
The microphone that appears when you use your voice to interact with Google now comes in four colors as well.