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What Google+ brand pages might look like?


A few weeks ago, Mashable contacted some ad agencies and asked them to imagine how brand pages on could change in light of that platform’s planned redesign.
Just as Facebook was announcing its tweaks, though, Google was on track to add brand pages to Google Plus. Though it looks like that will happen any day now, the integration hasn’t been announced yet. Meanwhile, a handful of brands, including Ford, are already enjoying the possibilities.







There are several barriers to designing brand pages for Plus. For one thing, it’s hard to stand out the way Plus looks now. The somewhat rigid format has a leveling effect. But Colin Murphy, director of social for Skinny, one of the agencies that accepted our challenge, says there are potential advantages to Plus, too. “A primary gripe among Facebook and Twitter users is that brands bombard them with messages they don’t want or care to see,” said Murphy. “In its current form, Plus doesn’t solve that problem, but Plus Brand Pages might, if they implement Public Circles.”
Skinny outlined how this might work with a hypothetical example for Mini, the auto brand. In this case, a Mini Countryman fan could join the Countryman circle and see just Countryman updates in her feed. “This level of selectivity isn’t possible on Facebook or even Twitter, unless of course you are a fan or follow the specific product you’re interested in, but there’s a major drawback to that method because the user has to seek out content streams,” Murphy says. “With Google+ it’s all in one place, and the all the admin has to do is feed pertinent content to the appropriate circles.”
In addition to Skinny, Fantasy Interactive created some fictional Coca-Cola and Starbucks brand pages. Are these on the mark? We’ll know soon enough, but in the meantime, let us know what you think of these agencies’ vision of how Google+ can accommodate brands. Source: Mashable

1 comment:

  1. Recently Google launched their Brand Page, which will help bring more people on Google+. Companies can do live video chats with their customers through the Brand Page. Google is working towards having multiple admins on the Brand Page, somewhat like Facebook, who will maintain and control the page. From a business point of view, Google Plus pages are more effective and can easily promote brands.This is because even people outside of your "circles" can view the Brand Page. The Brand Page also has an upperhand as one has access to Google's other sevices and tools, like search engine, documents, Google Maps, shopping, videos, news, places, etc. With these advantages it certainly looks as though Google Plus is gonna win the race in the coming years.

    Regards,
    Business Gifts

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